E-marketing research firm Greenfield Online Inc. has found that online viewers purchased items less frequently this April than they did in April 1999.
The survey results, announced this week, indicated that 70 percent of Web users made an Internet purchase in April. The figure is down from 74 percent in April 1999. On the same note, 78 percent of those surveyed said they had gone online to shop for merchandise this April, down from 86 percent in April 1999.
The survey also found that Internet users bought compact discs and books at the exact same rates — 26 percent and 24 percent, respectively — as they did during the same period last year. However, computer software, health and beauty products and clothing all experienced single-digit declines in the percentage of online viewers who purchased those items.
Greenfield Online, Wilton, CT, polled 3,000 online respondents for the survey.