Slack Barshinger, a business-to-business agency, hired a former eBay executive to spearhead its West Coast expansion.
The Chicago agency tapped Jay A. Fiore to become vice president, partner and general manager of its office in Palo Alto, CA. He was head of marketing for eBay Business.
Mr. Fiore's mandate at Slack Barshinger is to attract BTB marketing talent to the new office and generate new business for the agency. The Palo Alto office also will source staff from the Chicago headquarters.
Slack Barshinger is eBay's BTB agency. Other clients include Diebold, FedEx, Grainger, Harris Bank, LexisNexis, Dairy Management Inc., Aon and CareerBuilder.