In-flight catalog company SkyMall, Phoenix, and Delta Air Lines, Atlanta, have expanded their previous partnership that gives visitors to Delta Air Lines' Skylinks (www.delta-air.com) the ability to shop from the SkyMall catalog. Consumers can access the SkyMall shopping site by going to www.delta air.com/gateway/products/merch/index.html.
The expansion will operate through a closed-commerce loop, which means the only link from the SkyMall site is to Delta or one of its other 11 host sites. SkyMall markets and sells merchandise from merchants and specialty retailers, including Brookstone, Frontgate, Hammacher Schlemmer, Norm Thompson/Solutions, The Sharper Image and the Wine Enthusiast.
