Hitmetrix - User behavior analytics & recording

Singer Direct Gains Two Insert Programs

Singer Direct, Scarsdale, NY said yesterday that it was named manager for two insert media programs.

The Doubleday Entertainment Reactivation Ride-Along Program reaches 30.6 million former book club members annually. These consumers fulfilled their membership obligations and left the club in good standing. They are 75 percent female with an average age of 40+ and average household income of $38,000+.

The inserts go into re-enrollment mailings and the program costs $50/M.

West Coast Coupon is a cooperative mailing program with more than 33.4 million insert opportunities annually. The program is mailed across the country. Consumers receiving these mailings have an average age of 50 and an average household income of $85,000. The pricing on this program is based on the weight of the insert.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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