E-mail marketing services firm Silverpop, Atlanta, opened an office in Britain to better serve local clients like British Sky Broadcasting, Skype and Gizmondo.
The London office also will seek new business in the country and throughout Europe. A new study underscoring the key differences between U.S. and British e-mail deliverability is the company's first effort from the London office.
Silverpop handles e-mail marketing for U.S. clients such as weather.com and The Bombay Company Inc.
