Knowledgebase marketing firm Sigma Marketing Group and its lead investor, DeltaPoint Capital, acquired three marketing companies – Creative Communications Inc., eLocal Marketing and Strategic Targeting Inc.
The newly combined company – operating under the name Sigma Marketing Group – will provide Internet, mobile and database marketing as well as analytics and branding.
Sigma also announced the appointment of a new executive management team comprised of leaders from all four companies.
Kenyon Blunt, founder of eLocal Marketing and Bullseye Marketing, was appointed CEO of the combined company. Jim Byrnes of Sigma will be the company’s president and chief operating officer. Max Coats, formerly of Creative Communications Inc., was named executive vice president, and Jerry Montgomery, founder of Strategic Targeting Inc., was named senior vice president.
Sigma will also extend its geographic reach with an office in Richmond, VA, that will grant access to eastern corridor cities. Sigma’s headquarters will remain in Rochester, NY. By year’s end, Sigma plans to add 12 jobs in Rochester and grow the Richmond office to more than 25 employees.