Shopping search engine ShopWiki has named Shoshana Zilberberg-Winter as the company’s first chief marketing officer to head up ShopWiki’s first major marketing push and oversee the evolution of the shopping search engine’s brand identity and user experience.
Ms. Zilberberg-Winter comes to ShopWiki, New York, with nearly 20 years of marketing experience, most recently as lead marketer at Audible.com. There she was responsible for branding and product marketing, as well as customer acquisition and retention.
She re-branded and repositioned Audible.com and developed a multichannel acquisition strategy that drove double-digit growth quarter after quarter. Under her leadership, content revenue for the site nearly doubled year after year.
Prior to Audible.com, Ms. Zilberberg-Winter worked in the online media group at Cablevision Systems as the Director of Interactive Product Marketing, where she helped to develop the strategies and interactive products that support their core broadband services.
From 1997 to 2000, she was senior vice president of marketing for social networking site sixdegrees, a company she co-founded that was sold in 2000 for $125 million.
Ms. Zilberberg-Winter also served as group PR director for Snapple at Kirshenbaum Bond + Partners, and worked on campaigns for brands like Bausch & Lomb, Ray Ban and Saratoga Spring Water, among others. She has a B.A. from New York University.