Television and Internet retailer ShopNBC has chosen Newgistics SmartLabel to manage its returns process.
Austin, TX-based returns management solutions provider Newgistics said that SmartLabel enables shoppers to affix a pre-addressed, pre-paid, bar-coded SmartLabel to their packages, and drop them off anywhere in the U.S. Postal Service system, including their home or office.
The retailer pays the cost of the return, then charges the customer for the return postage. Retailers are free to set fees to customers at whatever level they wish.
ShopNBC, Eden Prairie, MN, sells more than 10,000 products, including electronics, luxury items and high-end jewelry, through the Internet, direct mail and television. It is broadcast to more than 65 million homes round the clock.
ValueVision Media, a Minneapolis-based integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet and direct mail, operates ShopNBC.
Before fully implementing Newgistics’ solution, ShopNBC conducted an extensive test to fully understand the impact of SmartLabel on return rates. ShopNBC found return rates were not affected by the implementation of Newgistics SmartLabel and that customers were satisfied with its ease of use.
ShopNBC continues to monitor the affects of SmartLabel and the impact of the program.