Shop2u.com, Fairfax, VA, yesterday announced the addition of two list brokerage partnerships to promote its Cooperative E-Mail Program to catalog brokerage clients.
Millard Interactive, Peterborough, NH, and NetMail, a division of ALC New York LLC, have joined firms such as 21st Century Marketing, Mokrynski & Associates and List Services in the program.
Shop2u now has more than 15 list brokerage firms participating.
Through participation in the program, list brokers are able to offer catalog clients Shop2u's e-commerce products, including e-Catalog, e-Catalog of the Week, e-Catalog Sponsorship, Lead and Inquiry Fulfillment and Multi-Merchant e-Catalog.
Catalogers can use the program to include personalized electronic catalogs from Shop2u in their e-mail marketing efforts.
In conjunction with the list broker, Shop2u will create and deploy e-catalog campaigns and provide the broker and the mailer with monthly reporting.
Shop2u will deliver the e-catalogs to existing customers and requesters as well as prospects. Prospecting catalogers must agree to host a multimerchant e-catalog mailing to their house file in addition to outside lists.
Shop2u's catalog clients include merchants such as The Company Store, Hammacher Schlemmer, Macy's By Mail, Omaha Steaks and Panache.