SendTec Inc., an agency specializing in online marketing and direct response television, expands into the Northeast with a New York office headed by a former Ogilvy & Mather Direct executive.
The St. Petersburg, FL-based shop will use its New York office to serve clients RealNetworks, Tickle.com and International Masters Publishers and also seek new business.
Steven Morvay, a 25-year veteran of advertising, direct marketing and publishing, is managing director of SendTec's new office. He was senior vice president of Ogilvy & Mather Direct and president of Saatchi & Saatchi North America.
Founded in 1996, SendTec has more than 100 clients including Intuit, AARP, Grey Global Group, Euro RSCG Worldwide, Omnicom Group, Euro-Pro, Rhino Linings, Points.com and Hoveround.
