4 min News Personalization Makes the Customer Grow Fonder Brand experiences and customer preferences aren’t always a match, but marketers can use personalization to prevent customers from… Elyse DupreApril 5, 2016 Read More
1 min News Magazine Marketing Coalition Picks Mullen The Magazine Marketing Coalition named Mullen as agency of record to handle a campaign showcasing the role of… Abby MillerJanuary 13, 2006 Read More
3 min News Write, Design and Publish an E-Zine My monthly e-zine, The Direct Response Letter (go to www.bly.com to subscribe or view back issues), is not… Abby MillerDecember 31, 2004 Read More