No matter how “one-stop” marketing cloud providers attempt to make it, personalization still requires the personal touch. To that end, Salesforce announced the debut of a force of strategic retail consultants at this week’s National Retail Federation show in New York.
“Retailers were among the first to monetize the Internet. It’s retailers at the forefront of any trends. They also face unique challenges in putting customers on the proper journeys,” says Meghann York, director of product marketing for Salesforce Marketing Cloud. “The people in professional services have really, really deep expertise with retail and with using Salesforce.”
For $6,500 a month, retail users of the marketing cloud can get personal assistance from these experts, known formally as the Strategic Retail Professional Services unit. At the same time, Salesforce introduced a free service called the Strategic Framework that helps retailers define their digital goals through interviews and workshops. Included in the service are path-to-value analyses, email and mobile content templates, and specific toolkits for retailing verticals such as grocery, drug, apparel, and furniture.
General subscriptions to Salesforce Marketing Cloud start at $400 a month.