Round Arch, a Chicago-based customer relationship marketing firm owned by ad conglomerate WPP Group PLC and Deloitte Consulting, launched a new business case methodology.
Called Enterprise Value Identification, the technique seeks to reduce costs for portal and content management projects. Round Arch claims EVI identifies cost-reduction opportunities across dimensions such as cost of ownership, content management and self-service.
EVI can be deployed in two to four weeks, ahead of the two to three months it typically takes to complete business cases of $100,000 and more.
Round Arch's use of EVI for a pilot program of Insurance Corp. of British Columbia led to a rollout in markets like high-tech manufacturing and property and casualty insurance.