Rosetta Stone selected Dovetail to develop, host, maintain and provide access for its marketing database. Dovetail will let Rosetta Stone easily use its data for direct marketing.
Rosetta Stone is a language-learning software company used by millions of people in 150 countries. It’s been adopted by government agencies and corporations including Deutsche Telekom, IBM and Lockheed Martin as well as thousands of schools and universities. Dovetail develops, maintains, hosts and provides access to marketing databases.
Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed for direct marketers, letting them run counts, pull lists, perform analysis and run ROI response analysis on completed DM campaigns.
Dovetail also specializes in integrating DM-related data, quickly rolling out customized marketing database solutions (typically in 30 to 60 days), and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.
