R.L. Polk & Co., Southfield, MI, a provider of automotive information and marketing solutions, announced yesterday the launch of the Polk Restricted States Prospect Model.
Designed for commercial dealers and manufacturers, the Polk Restricted States Prospect Model uses proprietary modeling methodology to let commercial companies reach prime prospects with direct marketing in geographies with limited access to current market information.
Polk's solution aims to show dealers and manufacturers whom to contact, where they are located, what type of business they operate, the estimated number of commercial vehicles they have and the specific class of vehicles they own.
The model may be combined with other Polk commercial vehicle solutions to drive strategic marketing, advertising and sales plans.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters