The 1.1 million-name cooperative catalog database RFMplus, operated by Experian Direct Tech, Schaumburg, IL, in alliance with the Millard Group, Peterborough, NH, OrderTrust, Lowell, MA, and Mokyrnski & Associates, Hackensack, NJ, now is available to noncatalog marketers.
RFMplus captures weekly catalog purchase data from 50 catalog participants and maintains a revolving database of the last 60-day purchase transactions with dollar amount of the last purchase, total purchase and average purchase amount. The database is selectable with Experian demographic enhancements.
