Return Path Inc., New York, said today that its Postmaster Direct e-mail list management and lead generation division was selected to build and manage opt-in e-mail lists for TechTracker Inc.
TechTracker Inc., Portland, OR, is a publisher of technology Web sites and trade media with 17 million unique visitors to its sites.
Postmaster Direct will opt in visitors to receive e-mail and Web-based offers from third parties using its double-opt-in process. Postmaster Direct has 6.7 million subscribers in its IT Pros Direct file.
Other Postmaster Direct technology publishing clients include CNET, Dice and Tech Republic.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
