Data analytics and insights are helping to create the frictionless shopping model
Consumers today have multiple paths to purchase—digital, mobile, and real-life channels—with every point of contact significant. The challenge for retailers is to create a consistent and personalized customer experience that crosses the various screens and devices, as well as the brick-and-mortar store itself.
Download this free eBook today, and gain actionable insights on how to leverage the latest technology trends in the retail environment to ensure your customer has that frictionless shopping experience.
