E-mail marketing firm Responsys has joined social marketing services firm Bazaarvoice’s Radius program.
As a member of this program, Responsys will offer e-mail and social marketing tools including Bazaarvoice’s Ratings & Reviews and Ask & Answer applications.
Many Bazaarvoice clients, including Petco, are beginning to use ratings and reviews within e-mail. Now, Responsys e-mail clients can participate in similar marketing tactics within e-mail and mobile.
The two firms’ technology will be integrated, letting marketing clients on both sides access XML data feeds and Web services APIs from Bazaarvoice.