Respond.com, a provider of request-driven lead management services for small- and medium-sized businesses, has begun offering Special Offers, an e-mail service that lets marketers quickly provide discounts and promotions to buyers.
The Palo Alto, CA-based company focuses on service-based businesses. Buyers can submit requests for the services they want and Respond.com delivers the targeted leads to pre-qualified businesses through its MatchSource lead generation platform. Its private label services allow aggregators such as directory publishers, portals and associations to create lead generation portals.
“Special offers are an important part of how business close business,” said Lyn Chitow Oakes, Respond.com's CEO. “With Special Offers, they can now see how many people are taking them up on their offers.”
Respond.com's partners include Verizon, Qwest Communications and Lawyers.com. The company said it has 50,000 businesses in its network, including travel portals, insurance and mortgage companies and gardening service providers.
With its Special Offers service, marketers can control the type, frequency and timing of their offers. The offers can be changed “on the fly” based on usage and buying patterns.
“One of the hardest things to do in any retail environment is to track offers,” Oakes said.
Respond.com's Special Offers service offers a Web-based interface that marketers can use to track the results of their offers.