Redi-Mail Direct Marketing said yesterday that it added the American Dental Association's database to its data assets.
Redi-Mail Direct Marketing, Fairfield, NJ, is an operating unit of Redi-Direct Marketing Inc. and a provider of sales and marketing support services including database, lettershop and fulfillment capabilities.
The American Dental Association, founded in 1859, has more than 150,000 members. Available in the ADA database are members, non-members and dental students. The data can be selected based on member type, school attended, dental specialty, practitioner type and location.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters