ORLANDO–Recognition Systems, Chicago, a campaign management software and solutions vendor, announced several strategic partnerships today at the National Center for Database Marketing's 22nd National Conference & Exhibition here.
It signed alliance agreements with CMS-Databasics, a Canadian division of KnowledgeBase Marketing, Chapel Hill, NC, to deliver campaign management solutions and with Aperio, Boston, a customer relationship management solutions vendor.
Recognition also announced that ideas Solution, Recognition's campaign manager, will be included within Firserv's InformEnt data warehousing solution for the financial services industry. Firserve currently serves more than 7,000 financial institutions around the world. The solution, called Marketshare, is currently available.
According to Tim Suther, senior vice president at Recognition, the partnerships will allow Recognition to meet the data warehousing needs of customers and will help move the company into the customer relationship management space.