Quintel Communications Inc., a Pearl River, NY-based direct marketing company that develops and operates Internet-based marketing companies has made a strategic investment in itarget.com, an online, permission-based e-mail database marketing and development company.
itarget builds consumer e-mail databases via its online long-distance phone card program, which offers consumers up to 30 minutes of free downloadable long-distance service in exchange for the consumer's participation in an online survey.
In addition to Quintel's investment in itarget.com, the two companies have signed a marketing agreement whereby Quintel will have access to itarget’s database for a minimum of four promotional programs per month. Visitors to itarget's site will have an embedded option to enroll as members in Quintel's soon-to-be-launched MultiBuyer.com Web site. Quintel will market its affiliates' various products and services to the appropriate consumers within the itarget database.
Additionally, Quintel this month also announced it has invested $3 million in SkyMall, Inc, as part of an $8 million private equity offering by SkyMall of common stock and warrants. investment and marketing agreement with Skymall.com. Quintel also announced that it had entered into a strategic marketing agreement with SkyMall, and as part of the alliance, Quintel will market SkyMall’s vast array of products through its Multibuyer.com site, once it is launched in first quarter of 2000.