Quidnunc, a hi-tech business consultancy, has named Mullen, Wenham, MA, to handle public relations and other services in the United States.
The appointment follows Quidnunc’s decision to stop handling public relations inhouse and farm it out to an agency familiar with building tech brands. The size of the account was not disclosed.
Mullen, a 30-year-old shop, is charged with positioning Quidnunc as a leading digital business consultancy. It will commence efforts with a focus on grass-roots marketing, trade and hi-tech press as well as national and Internet media.
Quidnunc, which has offices in London, New York and San Francisco, offers clients strategy, technology, branding and program management services to help create and plan online business strategy in four to six weeks.
Clients of Quidnunc include Marks & Spencer, Scottish Power, Poultryfirst.com and jamjar.com.