QAD Inc., a provider of collaborative commerce applications for global manufacturers, said yesterday that it will use Aprimo Marketing 5.5 to help manage its direct and Web-based marketing campaigns worldwide.
Aprimo said that QAD, which produces enterprise resource planning and supply chain software for global manufacturers, will use three Aprimo Marketing 5.5 modules throughout its global marketing department. The modules are:
· Direct Marketer, which will be used with QAD's audience segmentation efforts to develop focused and strategic campaigns.
· Web Response Manager will automatically process site visitor inquiries, which will trigger lead management procedures.
· Lead Manager will be used to better distribute qualified marketing leads across QAD's global sales channel.
