Push Your Mobile Marketing Strategy Forward

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Mobile apps and push technology have revolutionized mobile marketing. We’re now heading toward a world of connectivity extending beyond computers and smartphones to entertainment systems, cars and more.

Join a guest speaker from Forrester Research, Inc., and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they’re driving the future of marketing. We’ll discuss:

• How mobile technology is fundamentally changing the way today’s customers interact with the world
• How you can leverage push technology to capture a wealth of incoming data on consumer behavior
• How apps and push technology will extend across the Internet of Things

The momentum is already building, and cutting-edge marketers are getting on board. After just 60 minutes, you’ll find yourself on the forefront of mobile expertise, ready to lead your team into the future.



Joe Pezzillo, Senior Director of Push Operations and Adoption, Oracle Responsys

Joe Pezzillo joined Oracle Responsys as part of the acquisition of his company, Push IO, in January 2014. Prior to co-founding Push IO, Joe spent two years building native iPhone & Android applications for a Fortune 100 bank, did pioneering work in internet broadcasting for more than a decade, and spent three years as a lead researcher at the Apple Electronic Media Lab in the 90s.

Guest speaker:

Thomas Husson, VP and Principal Analyst, Forrester Research, Inc.

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals. Thomas’s research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people’s attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

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