Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA).
PSG is HP’s personal computer and laptop division. Its EMEA digital communications will be given to Publicis Modem, part of Publicis Worldwide, and its advertising communications to Publicis Groupe’s Saatchi & Saatchi Geneva.
The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.
“HP is an extremely long-standing and highly valued client, and we are delighted to be expanding our relationship across our home territories,” said Richard Pinder, COO of Publicis Worldwide, in a statement.
The pitch to HP was co-led by Pinder and Pedro Simko, chairman of Saatchi & Saatchi Geneva.