PreVision Marketing, Lincoln, MA, a customer relationship management firm, has announced its promotions management technology, called Campaign Optimizer.
The application was designed to help marketers better use their customer database to plan, execute, track and analyze their offline and online campaigns, according to Deborah Pine, co-founder of PreVision.
In addition, Campaign Optimizer is designed to work with other products from PreVision's software product line, called Previsionware.
The system is being targeted at retail, telecommunications, hi-tech, Internet, grocery and financial services industries. PreVision's client roster includes companies such as Toys 'R' Us, The Gap, Qwest, Monster.com and Woolworths of South Africa.