Popmail.com Inc., Dallas, yesterday agreed to provide permission-based e-mail marketing services to Ticketmaster.com, a unit of Ticketmaster Online-CitySearch Inc., Pasadena, CA.
Ticketmaster.com will use Popmail's ENewsNotifier e-mail marketing tool to target ticket buyers who have elected to receive e-mails with customized offers and specialized content.
Ticketmaster is considering providing event notifications, daily music and sports news updates and newsletters to its consumers.
The companies also are exploring additional products and services to spur incremental ticket sales for sports and entertainment entities.
