PlaceIQ, the company that cut the U.S. into 100-meter squares to help marketers geo-locate mobile users, announced the hiring of two new senior executives to lead its “next big phase of expansion,” said CEO Duncan McCall.
Taking over as SVP of marketing is Ed Haslam, who joins PlaceIQ from YuMe, a video ad startup. He cofounded Ludic Labs, which was acquired by Groupon and developed the social media community Didit.com. Prior to that, Haslam served as the founding marketing exeucitve at Orbital Data (acquired by Citrix) and Inktomi (bought by Yahoo).
Joining Haslam on the senior management team as SVP of product and technology is Phil London, who comes from SynapSense, where he was SVP of marketing and engineering. Prior to that, he served as VP of software technology and general manager of the data center infrastructure management group at APC by Schneider Electric.
“PlaceIQ is growing quickly because the industry continues to see value in the real-world insights that we’re providing about location and human behavior,” McCall said. “Both Ed and Phil have consistently built and led teams that provide market-leading products.”
