CRM software provider Pivotal Corp., Vancouver, British Columbia, announced yesterday that Enterprise Florida Inc. is using Pivotal MarketFirst to manage its multichannel marketing campaigns.
Enterprise Florida is the public-private partnership responsible for the state's economic development efforts.
Using Pivotal MarketFirst, EFI is creating personalized, interactive campaigns targeted at decision makers in business sectors, including information technology, aviation/aerospace, homeland security/defense and modeling/simulation/training. Pivotal said EFI will use profiling tools to segment its audience by potential value, preferences, history or region. EFI also will receive instant feedback on the success of campaigns and have the ability to make immediate changes.