USADATA renewed its partnership yesterday with Pitney Bowes on the Value of Mail campaign. The direct mail effort was launched last year to market Pitney Bowes' services to mailers.
USADATA, Stamford, CT, will provide lists and data services for the effort. In last year's campaign, Pitney Bowes offered free incentives, including a 15,000-name mailing list from USADATA as well as up to $1,000 in postage, envelopes and a direct mail toolkit to those who responded.
For this year, USADATA will have specialists ready to consult with Pitney Bowes customers responding to the campaign and claiming their free lists. USADATA also will provide its new List Profiler and List Maximizer products to Pitney Bowes clients, USADATA said.
