Just before the weekend, Pinterest introduced the option of unlimited secret boards for brands looking to perfect their displays on the platform.
With secret boards, brands can draft, edit and perfect their pinboards before they go live. This works especially well for special offers, surprise lists, or creative ways of organizing your pinboard, like Caribou Coffee did with this pinboard narrative mean to be read from left to right:
Now that brands are increasingly using Pinterest as an advertising channel, it makes sense for them to carefully curate the quality of their offerings, and secret pin boards give them the freedom to do it without public scrutiny.
