PennWell Corp., a media and information company, plans to publish Supply Strategy, a new magazine that will provide information about strategies and technologies related to procurement and supply-chain management.
PennWell, Nashua, NH, expects to publish the first issue in May. The company plans to launch with a circulation of 40,000 executives and to provide advertisers with reach across North America, Europe and the Far East. Supply Strategy will be published by the company's Advanced Technology Division, based in Atlanta.
PennWell publishes 47 other business-to-business and technology magazines and provides databases and market research to various markets. The company named Jay Regan, a senior PennWell publisher, as publisher of Supply Strategy. It also named Kevin Fitzgerald editor in chief and associate publisher. “Supply Strategy will reach executives responsible for creating world-class procurement and supply-chain management processes,” Regan said.