Employee Web site creator Passport Unlimited named Hodgson/Meyers, Kirkland, WA, for direct marketing responsibilities.
The agency will handle a new direct mail campaign, create a new Web site that offers discounted products and services to employees of Passport clients and develop marketing collateral. Mail and collateral material will be sent to prospects to promote passportunlimited.com.
“[The] goal is to obtain 2,000 new businesses by fourth quarter,” said Elke Hoffman, a Hodgson/Meyers representative.
Passport Unlimited, also based in Kirkland, was founded 12 years ago.
Hodgson/Meyers also was tapped by two other clients.
The shop will create Flash multimedia presentations for Alaska Structures, a maker of fabric structures that can withstand extreme conditions for military, government and commercial use. The presentations target U.S. senators and medical convention attendees.
Another new client is Park n Fly, an offsite airport parking and shuttle service owned by Dollar Development. Hodgson/Meyers is to create logo and identity, brand guidelines and vehicle art.
“The purpose [of the Park n Fly assignment] is to update the brand, create more visibility and provide uniformity across all applications like signage, vehicles and uniforms, and locations in Washington, Oregon and Virginia,” Hoffman said.
A specialist in business-to-business marketing, Hodgson/Meyers clients include the March of Dimes, Vopak, Avaya, SAP, Microsoft Corp. and digiMine.
