e-centives Inc., Bethesda, MD, an online promotions firm, announced Monday its Parents e-centives program after an agreement with online parenting content provider Parents.com.
Parents.com visitors will receive savings and sweepstakes offers from e-centives’ list of affiliate vendors for baby and health-related merchandise. The agreement also enables e-centives to offer advertisers affiliated with Parents.com a marketing avenue for parents looking to save money online.
Parents.com, a unit of Gruner and Jahr Publishing, New York, will increase the purchases through its site under the deal. Financial terms were not disclosed.