Nielsen Media Research selected PanCom International, Los Angeles, as its Asian ad agency of record.
The award is part of Nielsen Media Research’s effort to influence a bigger Asian-American audience for its television audience measurement and related information services. Billings were not disclosed.
An Asian-American marketing specialist, PanCom is charged with Nielsen Media Research’s media planning and buying, creative and collateral design for Asian markets.
Nielsen Media Research recently launched new measurement programs and metrics reporting strategies. Owned by Dutch media and data giant VNU, the company tapped two other agencies to target Hispanics and African-Americans.