Overstock.com is conducting a sweepstakes, sponsored by the Tour de France, to engage consumers in the “active lifestyle demographic,” said Stormy Simon, SVP of customer experience at the company. The “On Tour with Tour de France” sweepstakes, which will run through May 30, will give one consumer a trip to France for the cycling event.
To become eligible, consumers must register on the sweepstakes’ microsite and disclose their name, email address, phone number and date of birth. By entering, consumers consent to receive promotional materials from Overstock.com, according to the contest’s privacy rules. They can also sign up for the Salt Lake City-based company’s email marketing list.
Simon said the company doesn’t have anything “specific that in mind for remarketing” but that it will “just keep consumers informed on the contest and the tour.”
“We won’t email folks without them opting in,” she said.
The company will award a grand, second and third prize to three randomly selected consumers. The grand prize includes two roundtrip tickets to Paris from anywhere in the contiguous 48 states, a four nights’ hotel stay in Paris, roundtrip air passage for two from Paris to Pau, France, and two VIP packages for the July 15 and 16 stages of the Tour de France.
The second-place winner will receive a Cycle Force bicycle valued at $400. The third-place winner will receive a Cycle Force bicycle accessory package valued at $75.
Overstock.com will promote the sweepstakes, which was designed in house and sponsored by the Tour de France, on its homepage and through Facebook and Twitter.