Hitmetrix - User behavior analytics & recording

Oracle expands audience with 33Across

Oracle today announced a collaboration with publisher monetization and programmatic 33Across to integrate more than 200 large audience segments into its Audience Data Marketplace offering.

The original foundation for the marketplace was Oracle’s 2014 acquisition of BlueKai, a leading data management platform with a third-party data pool representing information on more than 700 million individual profiles. According to today’s announcement, 33Across reaches some 1.4 billion users, and uses 30 billion social signals per month to create and refine target audience segments. More than 200 unique audience segments will be incorporated into the Audience Data Marketplace as a result of this collaboration.

In a statement, Eric Roza, senior vice president, Oracle Data Cloud, said: “Oracle Data Cloud is pleased to integrate the 33Across unique audiences into our Audience Data Marketplace. 33Across’ valuable data and customized audience segments can provide our customers with additional insights on how to best drive awareness, engagement, and conversions.” 

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