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Online Advertising Firm L90 and Xchange Form Partnership

Xchange Inc., an eCRM vendor based in Boston, and L90 Inc., a Los Angeles-based online advertising firm, announced an alliance yesterday that will merge Xchange’s ASP and e-mail campaign tracking capabilities with L90’s marketing and design expertise to form a full service opt-in e-mail newsletter offering.

The deal fuses Xchange Dialogue for eMessaging with L90’s ad Monitor proprietary advertising and direct marketing technology.

L90’s alliance with Xchange will bolster L90’s Opt-in Email platform with dynamic personalization capabilities, rich e-mail support, centralized tracking and the ability to distribute newsletter sponsorships across content channels.

“This alliance allows us to handle the Internet marketing needs of our Web site partners and clients from conception to distribution to campaign analysis,” explained John Bohan, president and CEO of L90. “It is another example of L90’s ability to provide a turnkey, full-service solution that centralizes e-mail distribution and incorporates personalization and campaign analysis.”

In addition, Xchange said yesterday it sold its eCRM software and services to 20 clients in the first quarter of 2000, including BarnesandNoble.com Inc., Bank of Portugal, Bell Atlantic, boo.com, Cable & Wireless, Egency, L90, MMI, Netstock, Media Genesis, Quixtar, Royal Sun Alliance. To date in the second quarter of 2000, Xchange has signed deals with several other clients, including the U.S. Tennis Association and Bank of Ireland.

Half of the new clients purchased the e-mail marketing component of the company’s Xchange 4.0 eCRM solution, and one-fourth opted for Xchange’s eCRM solution on an ASP, or hosted, basis.

Xchange also reported record revenue and earnings for the first quarter of 2000: Total revenue was $15.2 million, an increase of 79 percent from a year ago. In addition, net income increased 307 percent.

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