E-mail marketing firm OmniTI has changed its name to Message Systems as part of a strategic branding effort to more clearly define the company.
The effort attempts to affiliate the name with e-mail deliverability optimization.
Message Systems, Columbia, MD, is also focused on speed and scalability, an extensibility suite for quick integration of new technologies and new clustering for e-mail services. Its application server supports 100,000 concurrent connections per server.
The former OmniTI site directs visitors to its new home at http://www.messagesystems.com.