Wednesday, September 30
1:00PM EST/10:00AM PST
Winning brands will embrace an omnichannel engagement strategy that’s built specifically with their channel-agnostic customers in mind. This webinar will outline the key issues in delivering a seamless omnichannel experience and provide actionable tactics that companies can use to truly communicate at scale.
* Why the classic approach to marketing automation is falling short
* The extreme importance of understanding your users personally (and how to do it)
* How messaging can drive great omnichannel experiences
* How to evolve from marketing automation to communication automation, and the results that drives
Douglas Roberge, Strategic Services Consultant
Doug is a Strategic Services Consultant at Kahuna. Prior to joining Kahuna, Doug spent five years as a mobile researcher & strategist at Forrester. He authored a number of Forrester research reports on mobile strategy and messaging and was a contributor to the well known book, “The Mobile Mind Shift”. At Kahuna, Doug helps leading companies define and build mobile messaging strategies that drive increased engagement, retention, and revenue.