Royal Mail US Inc. has selected OglivyOne Worldwide, New York, as its U.S. advertising agency of record. The subsidiary of the British Post Office provides international bulk mailing services to organizations in North America,
OgilvyOne will conduct research across several industry sectors, primarily publishing, direct marketing and financial services. And a series of seminars will be developed and given in conjunction with direct marketing associations throughout the United States to discuss ways in which Royal Mail can serve the targeted industries.
OgilvyOne also will conduct in-bound telemarketing consulting to help the company maximize the effectiveness of its toll-free number. OgilvyOne was selected because it worked for Royal Mail in London.
Royal Mail has offices in Atlanta; Chicago; Kansas City, MO; New York; Raleigh, NC; San Francisco; and Washington.