OgilvyOne Worldwide, New York, entered a strategic alliance this week with privately held software concern Digital Archaeology, Kansas City, KS, a provider of Web-based analytical applications and tools that help clients access and identify customer data across the Internet.
OgilvyOne said it will use Digital Archaeology products to “integrate e-commerce and bricks-and-mortar data in a fraction of the time normally associated with such tasks – hours or days instead of many months.
David Frankland, president/CEO of Digital Archaeology, said the agreement was a typical win-win situation. He said OgilvyOne would gain a strategic competitive advantage and Digital would realize access to “the largest one-to-one and interactive marketing network in the world.”
