Wednesday, December 2
1:00 pm ET
Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers and allows you to build trust over time. The result? Nurturing can help you achieve more sales and fewer lost opportunities.
But as our buyer’s control their own purchasing journey and become more advanced, our marketing tactics need to evolve as well. New technology allows you to extend your nurturing capabilities across digital channels, from email, to mirroring your prospect’s behavior in display ads.
Join Linda West, Director of Marketing at Act-On Software and Rodrigo Fuentes, Co-Founder and CEO of ListenLoop, as they discuss how to extend your nurturing capabilities across digital channels so you can generate more sales ready leads.
In this webinar you will learn:
• Lead Nurturing Best Practices
• How to Segment and Define Your Buyer’s Journeys
• How to implement personalization and retargeting in display ads
Director of Digital marketing
Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness at Act-On Software.
Rodrigo Fuentes is an engineer, entrepreneur, and IP lawyer. As the CEO of ListenLoop.com, he focuses on customer and product development with respect to ListenLoop’s B2B advertising automation solutions.