Hitmetrix - User behavior analytics & recording

Nonprofit/Cause-related Campaign, Honorable Mention: NYC and Company

NYCGO, from NYC and Company, is on the front line of New York City tourism, and understands it has a role to play in being a resource for people new to the city. So, it was imperative for the company to have a website that visually reflected the vibrant energy of New York, but also serve that function to the highest usability standards. To that end the company embarked on a journey to redesign its website.

Using agile development methodology, NYCGO was able to not only bring its web presence up to the standard of its station, but also ensured users could engage with the new site on any device.

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