Nokia debutes Advertising Alliance

Nokia has come out with a new program that aims to make mobile marketing easier on marketers. Enter the Nokia Advertising Alliance, which combines mobile marketing tools — couponing, location-based targeting, image recognition, and a few other emerging technologies.

Members of the Alliance are integrated with the Nokia Media Network to give brands the ability to connect through a single Nokia interface. i-movo, Mobile Acuity, Mobiqa and uLocate, are initial partners

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=84518&Nid=43794&p=913321  

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