Nielsen promotes Crow to lead integration

A former vice president of the marketing and media group at Nielsen Business Media, Sabrina Crow has been promoted to senior vice president of marketing and media. She succeeds Michael Parker, who left the position to pursue a venture outside the business-to-business media industry.

Ms. Crow’s priority is to ensure readers get content they want through the channel they prefer.

“Our publications are integrated by brand and audiences are segmented as early professionals, managers or senior executives,” she said. “The focus is on getting content into the right distribution channel.”

Ms. Crow is responsible for the strategy and operations of Adweek, Brandweek, Mediaweek, Marketing y Medios, Editor & Publisher, The Clio Awards, American Artist and Watson-Guptill Book Publishing.

She joined Nielsen earlier this year. Her familiarity with the company and experience in integrating media brands made her the right candidate for the position.

“Sabrina has a great track record of transforming print brands into integrated portfolios encompassing print, digital products, conferences and events,” said Greg Farrar, chief operating officer of Nielsen Business Media. “This experience will be exceptionally valuable as we continue to extend our portfolio into the digital arena.”

Prior to Nielsen, Ms. Crow was group vice president and managing director for the science and medical portfolio of magazine and Internet brands at Reed Business, New York. There, she drove the outlet’s digital growth.

“To stay relevant a brand has to have strong Internet presence and stay nimble in order to evolve,” Ms. Crow said.

The goal of delivering content appropriately is founded on the need to maintain an ongoing relationship with readers.

“The biggest challenge is making sure we keep our singular focus on meeting and exceeding readers’ needs and continue to be their business partner,” she said.

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