Google has recently released new tools and features for AdSense users, with the intention of making site management easier. These changes are meant to make it easier to verify site ownership, offer additional verification options, and enhance ad.txt file monitoring. This piece will examine these updates and explain how they will help publishers who make use of Google AdSense.
Verification of Site Ownership in Real Time
Real-time verification of website ownership is one of the most significant changes. In the past, verification took up to a day because it was done manually. Publishers can now set up ads for their new properties much more quickly thanks to real-time verification. There will be less of a delay before they can begin making money from their sites.
Updated Strategy for Validating Meta Tags
Google AdSense has introduced a new meta tag verification process. If you are a publisher and would prefer not to have ads on your homepage, this is the method for you. Publishers can verify site ownership without including the AdSense code on the homepage by inserting the meta tag code between the and tags in their HTML. This gives publishers more leeway to set their own standards for ad placement.
Improvements to Ads.txt Tracking
To identify the authorized digital sellers of their inventory, publishers can upload a file called Ads.txt to their websites. By showing the most recent crawl date and time for each site, Google AdSense has made it easier to keep an eye on ads.txt files. This ensures that publishers’ implementations of ads.txt are current and functional. The “Check for updates” button gives publishers even more power by allowing them to request that AdSense re-crawl their ads.txt files whenever they see fit.
How to Sign Up for Google AdSense with a New Website
Google AdSense makes it easy to integrate a new website. Sign into your AdSense account, then head to the ‘Sites’ tab and hit the “+New site” button. Input your website’s address and click the “Save” button. You will need to visit your host partner, such as YouTube, in order to add your site to AdSense.
- When you go to your ‘Sites’ page, you’ll see the newly added site with a status of “Requires review.” AdSense gives you a choice of three ways to prove that you own a particular website:
- Insert the AdSense code snippet between the and tags on every page that will feature advertisements.
- The ads.txt code snippet must be uploaded to the root directory of your website for this method to work.
- Like the code snippet method, the AdSense meta tag should go in between the and tags. Particularly helpful if you prefer a non-advertising homepage experience.
- Once site ownership has been confirmed and the site has been reviewed, advertising can begin.
The New Resources’ Advantages
Numerous improvements have been made for Google AdSense publishers with the introduction of real-time site ownership verification, meta tag verification, and improved ads.txt tracking. Key benefits include the following:
- Rapid deployment: Publishers can quickly get ads up and running after signing up for a new site thanks to real-time site ownership verification. This shortens the time necessary for publishers to begin earning money from their sites.
- Advertisers now have more options when it comes to where they appear thanks to a new meta tag verification method. It provides publishers with more options for displaying advertisements and meeting the needs of individual advertisers.
- Publishers now have more oversight and management over their ads.txt implementation thanks to the improved tracking features, such as the display of the latest crawl date and time. The ads.txt file, which lists authorized sellers, will always be up-to-date if users have the option to manually request a re-crawl.
See first source: Search Engine Journal
1. What are the recent updates and tools introduced by Google AdSense?
Google AdSense has introduced updates to enhance site management. These updates include real-time verification of site ownership, a new meta tag verification method, and improvements to ads.txt file tracking.
2. How does real-time verification of site ownership benefit publishers?
Real-time verification significantly reduces the time it takes to verify site ownership. Previously, this process could take up to a day, but now, publishers can set up ads for their new properties more quickly, allowing them to start earning revenue sooner.
3. What is the new meta tag verification method, and how does it benefit publishers?
The new meta tag verification process allows publishers to verify site ownership without including AdSense code on their homepage. This gives publishers more flexibility in ad placement and allows them to set their own standards. It’s particularly useful for publishers who prefer not to have ads on their homepage.
4. What improvements have been made to ads.txt tracking in Google AdSense?
Google AdSense has improved ads.txt tracking by displaying the most recent crawl date and time for each site. This makes it easier for publishers to monitor their ads.txt files, ensuring that their implementations are up to date and functional. Additionally, publishers can request AdSense to re-crawl their ads.txt files manually using the “Check for updates” button.
Featured Image Credit: Rubaitul Azad; Unsplash – Thank you!