Former Coca-Cola Co. chief marketing officer Sergio Zyman yesterday launched ZMarketing Inc., a new firm that provides online and offline marketing services.
ZMarketing will offer:
• Z Group — ZMarketing's strategic marketing consulting firm. Zyman and his team of marketing professionals lead the group.
• Ztools — Software applications available through the company's Web site that are intended to guide clients through the steps needed to develop successful marketing strategies, campaigns and programs.
• Zinsights — Articles, columns and other information from marketers and other authorities in the fields of anthropology, sociology, political analysis and other areas that the company feels are relevant to the marketing industry.
The company's Web site, at www.zmarketing.com, will offer marketing news and analysis and links to Amazon.com, where Zyman's books “The End of Marketing as We Know It” and “Building Brandwidth: Closing the Sale Online” are available.